2023-02-14
As technology continues to evolve, so do the trends in web design. In 2024, we can expect to see some exciting new developments in web design that will enhance the customer experience and create more engaging and interactive websites.
There will always be features of web design that will never go away- user-friendly navigation, data security, and rapid load times. One way to ensure that your website remains current in both design and search engine rankings is by incorporating innovative website features and elements that are predicted to be popular in 2024.
With all of these elements at play, the following 2024 web design trends are set to shake the fundamental foundations of the World Wide Web.
Dark mode has been steadily gaining popularity in recent years, and it's not going away anytime soon. This color scheme, which uses darker shades to reduce eye strain and improve the readability of text, is an excellent choice for minimalist websites. It also provides a sleek and modern design that is perfect for businesses looking to convey a sense of sophistication and professionalism.
Interactive design is a trend that is becoming increasingly important. This design style includes animations, videos, and other interactive elements that engage the user and create a memorable experience. By incorporating interactive design elements into your website, you can showcase your products or services uniquely and interestingly. Interactive designs can also help reduce bounce rates by keeping users engaged for longer periods.
As more people access websites on mobile devices, websites must be designed to be responsive and adapt to different screen sizes. Responsive design allows users to have a seamless experience no matter what device they're using. It also helps improve a website's search engine optimization (SEO) by providing a better user experience. Several businesses that want to remain competitive need to ensure that their website is optimized for mobile devices.
The use of voice assistants like Siri, Alexa, and Google Assistant has increased significantly in recent years. As a result, voice user interfaces are becoming more important in web design. Voice user interfaces use speech recognition technology to allow users to interact with websites by speaking commands. By incorporating VUI into your website, you can help reduce the time and effort required to navigate your site, making it more accessible for people with disabilities.
Micro-animations are small animations that occur when a user interacts with a website. They can be used to create a more engaging and interactive user experience. Micro-animations can help highlight important information, provide feedback to the user, or add personality to a website. They are a great way to make a website feel more human and less robotic.
3D and augmented reality are exciting trends that are emerging in web design. These design trends use technology to create an immersive experience for users. 3D designs can be used to showcase products more realistically, while AR can be used to provide users with an interactive experience. 3D and AR can create a more engaging user experience and differentiate a website from its competitors.
Personalization is a trend that will become even more important in 2024. Personalization involves tailoring a website to an individual user's needs and preferences. It can be achieved through various techniques, such as using cookies to remember a user's preferences or using AI to make personalized recommendations. Personalization can help create a more engaging and relevant user experience, increasing customer loyalty and satisfaction.
The parallax effect is an animation technique that creates a sense of realism and depth by making the foreground parts move more quickly than the background elements. It has been a popular online design aesthetic for a few years, but websites in 2024 are especially fond of parallax zoom scrolling.
The 404-error page is the dreaded destination of any website, where you are sent when you can’t find what you are looking for. While web designers have long regarded the 404 page as an opportunity to include a funny graphic or some light-hearted copy, the 404 pages of 2024 are going all in on entertainment. These 404 websites actively encourage visitors to stay by using engaging animations and interactive mini-games.
The predictability of website designs will be disrupted as designers move away from standard grid frameworks to embrace innovative navigation and layouts. Asymmetrical designs, aggressive typography, bespoke imagery, and organic shapes will become more prevalent, with split-screen layouts being trendy. Split-screen effects will divide screens into two halves, providing distinct yet related carousel items. Rather than traditional categories, the new split-screen design will be asymmetrical or blurred, with clickable buttons and user-friendly features, such as before-and-after image comparisons.
So how can businesses use these web design trends to enhance their customer experience?
Here are some tips:
You can also read our previous blog discussing things to know before designing your website: 10 Things to Consider when Designing and Developing a website.
Web design trends are constantly evolving, and in 2024, we can expect to see some exciting developments that will enhance the customer experience. Whether it's dark mode, interactive design, or bold typography, these trends will help create more engaging and memorable websites. By incorporating these trends into your website design, you can create a more engaging and relevant user experience that will increase customer loyalty and satisfaction. So, get ready to take your web design to the next level with these trends in 2024 and beyond.
Contact Extratech for the best web design and development services and discover how we can help you implement these trends and other relevant modern technologies on your website to deliver an exceptional customer experience.
Extratech is an all-around Managed Service Provider (MSP), and purveyor of ICT Education, offering customized & personalized IT and digital performance, management, and education services. We provide the best Accounting & IT Job Ready programs in Australia, Sydney, Canberra, Melbourne, Brisbane, and Adelaide.